last week’s trip to chicagoland for the tech cocktail conference flew by. to kick it off wednesday night, the guys organized a little meet-up so the speakers could get acquainted and prepare over cocktails. which was key because thursday was a total blur of activity. it was an impressive roster of speakers and panelists and i noticed more than a few people furiously taking notes throughout the sessions. congrats to eric & frank for creating such a great event (in your spare time – eh hem).
while gary, dick, harper and the rest were stellar, i’m going to give my props to fellow panelists blagica bottigliero and genevieve thiers, and our moderator shawn bolan, for a fantastic session on understanding your audience (the female perspective). it was a real challenge to keep the panel to the 30 minute slot – judging by our conversation wednesday night, i’m sure we could have easily gone another hour. the panel very quickly covered territory from doing primary, anthropological research to see how your users actually use the internet, to how women do research online, and how relationships & trust factor in to everyday choices and behaviors.
it was a great opportunity to spend time with women who are building their own companies, leading teams and inspiring others along the way – and meet so many great people from around the country coming together to learn and share from each other’s experiences. thanks for having us, asking great questions and sending great feedback!